-------------------------------------------radio page

A broadcaster must be a man of many parts.
He is an editor. A sociologist. An educator. A businessman. A showman.
A psychologist. An engineer. An advertising expert. A lawyer.
He is most especially an analyst.
His success depends entirely on his ability to analyze an audience,
appraise their reactions, and key their response to substantial programming.
People watch. People listen. People know.

Some call him "disc jockey." Others prefer "personality."

Both designations are too limiting. He is more . . .

He is friend, companion, confidant.

He is teacher, counsellor, shopping guide.

He is entertainer, public servant.

He serves the housewife, the handicapped, those who toil by night.

Apart from his air salesmanship, he is often a talent in his own right.

His audiences accept him as one of the family.

They write him, they hang on his words.

He has great responsibility.

He lives up to it.

The Storz Stations are considered the pioneers of the "Top 40" radio format.

This 1952 ad by CBS was meant to explain radio's effectiveness to advertisers, but I think it says much more.

"The radio says it's going to rain."

This is probably the commonest remark made in America.
Millions of people say it every day.
You yourself are always saying it without thinking.
You heard it on the radio, so you act on it.

Actually the radio says no such thing.
It simply reports what the Weather Man says.

We wish people would think more carefully about radio.
But the fact is nobody really thinks about radio.
Any more than he thinks about
which foot to put in front of the other,
or how to blow his nose.

You can quote all the statistics you want
about radio's amazing penetration and sales impact
to prove what a great medium it is,
how much better than any other medium.
The statistics are all true and available.
But somehow they seem relatively pointless
beside the basic fact that people believe
what "the radio says."

This is the real secret of radio's power.
This is why it is listened to by more people
than any other voice in the land.
This is why it is such an accepted voice . . .
. . . such a useful voice . . .
. . . such a friendly and familiar voice.

Radio doesn't know whether it's going to rain.

Radio is only a voice - anyone's voice.

It could even be yours.

My Microphones

Honestly, I'm no great audiophile. I'm not good at deciphering frequency response, bass, treble, or anything like that.
I'm not good at the nuances of sound.
But ever since I was a kid, I've loved the look and sound of a good microphone.
I own ten microphones. Yes, TEN. You see six of my favorites below.

Electro-Voice 635A

NEW!! Electro-Voice 655C



Sony ECM-51

Superscope EC12B

40 seconds on the

It was my first real network experience. Click on the logo for the story.


  I guess I come from a different era, back when stations were required to do things like "public service." Equal time, the Fairness Doctrine, etc. These days, it seems so non-personal and profit-oriented. Much of talk radio is lost on me - loud, crude, and much less civil than it used to be. It goes against a lot of what I was taught and trained for.

  I think it can be summed up in "The Radio Broadcaster's Creed" from the now-defunct Radio Code of the National Association of Broadcasters. Though it was meant for station owners, I think it applies to hosts and announcers, too.

  It can also be summed up in a 1961 speech, "Radio's Ten Commandments and the Promised Land."
It outlines some common-sense broadcasting principles that are still true today.



Click on the pass for a quick tour of ABC Radio's New York headquarters as it was in 1989.

For pictures of NBC Radio's Talknet setup in New York, click on the logo.

Text and pictures copyright © 2017 Kenneth I. Johannessen.

No challenges to any logo, sound or image copyrights are either implied or inferred.

This webpage was created and produced in the United States of America.