(ED: As Mutual's Director of Music Programming from 1980 to 1983, Glenn Morgan not only created "The Dick Clark National Music Survey," but also oversaw Mutual President Marty Rubenstein's pet project: broadcasts of the National Symphony Orchestra. Below are some of his recollections.)

As I recall, there were only a couple dozen stations clearing the program. There were only a few advertisers. Our sales staff had to call-in some favors and convince sponsors it was good "image advertising" to support the arts. Funny, when was Amway considered "the arts?" I'm not sure, but M&M/Mars might have been a sponsor. (ED: He's right.)

I can't remember what title I gave myself, probably producer, director or something impressive. But I created the program & format. I was in the booth directing the live broadcasts. Actually, that was a broadcasting history milestone, doing any kind of concert live, in stereo via satellite. What you bought is the recorded disc version that was broadcast a week later by stations that did not have the capability to take the live satellite feed. There should be a format sheet with the discs. The bands on the discs separating program segments are commercial breaks for local stations to insert local commercials. (ED: MBSTS has acquired several recorded versions of NSO concerts.)

Earlier I mentioned I had told Marty (Rubenstein) not many stations would carry classical music network programs because there weren't many classical stations. I also mentioned selling advertising would be difficult because of having such a small listening audience. The other thing I mentioned was the cost to pay the unions. Right on all counts. All the musicians in the orchestra were union.

But the funniest story is this: Mutual had to pay a stagehands union representative to come into our broadcast booth, plug in the electrical cord from our console and then sit there and watch us run the control board. When the broadcast was over, he unplugged the electrical cord from the wall outlet and his job was done! It's a tough job, but somebody has to do it!

Recently I found a letter from Marty that paid me lots of flowery complements for a job well done for the first NSO broadcast.


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