List of Advertisers - 1948

ADVERTISERPROGRAMDAYTIMENO. OF
STATIONS
DURATION
OF CONTRACT
American Bird Products, Inc.
(bird food)
American Radio WarblersSun1:15 - 1:30 p.m.
1:30 - 1:45 p.m.
1610/19/47 - 4/11/48
10/31/48 -
Appalachian Coals Inc.
(coal)
Alvin Helfer - NewsMon - Fri7:15 - 7:20 p.m.6612/01/47 - 8/27/48
Armour & Co.
(Star Shortening)
Queen for a DayTue/Thu2:00 - 2:30 p.m.2389/02/47 - 8/26/48
P. Ballantine & Sons
(Ballantine Beer & Ale)
Boxing: Zale vs. Graziano
Boxing: Jack vs. Williams
Boxing: Zale vs. Cerdan
Thu
Mon
Tue
10:00 p.m. - concl.
10:35 p.m. - concl.
10:00 p.m. - concl.
450
369
427
6/10/48 only
7/12/48 only
9/21/48 only
Barbasol Co.
(shaving cream)
Billy RoseTue/Thu8:55 - 9:00 p.m.4484/13/48 - 7/08/48
Bayuk Cigars Inc.
(Phillies Cigars)
Inside of SportsMon - Fri7:45 - 8:00 p.m.1049/10/45 -
E. J. Brach & Sons Inc.
(confections)
Adventures of SupermanMon - Fri5:15 - 5:30 p.m.128/30/48 - 11/26/48
Carter Products Inc.
(Carter's Little Liver Pills, Arrid)
Gabriel Heatter
Jimmie Fidler
" "
Mon/Wed/Fri
Sun
Sun
9:00 - 9:15 p.m.
8:30 - 8:45 p.m.
9:30 - 9:45 p.m.
322
205
" "
12/30/46 -
9/07/47 - 9/19/48
9/26/48 -
Christian Reformed Church
(religion)
Back to God HourSun11:00 - 11:30 a.m.24912/07/47 -
Coca-Cola Company
(Coca-Cola)
Songs By Morton DowneyTue/Thu/Sat11:15 - 11:30 p.m.38110/28/47 - 4/24/48
H. C. Cole Milling Company
(Omega Flour)
Ernie Lee's Omega ShowSun3:00 - 3:30 p.m.6510/05/47 - 6/27/48
9/26/48 -
Continental Pharmaceutical Corp.
(Kyron)
Leave It to the GirlsFri8:30 - 8:55 p.m.329/10/48 -
Cudahy Packing Co.
(Old Dutch Cleanser)
Nick Carter, Master DetectiveSun6:30 - 7:00 p.m.4569/15/46 -
Curtis Publishing Co.
(Saturday Evening Post)
Election Night ReturnsTue9:15 p.m. - concl.50011/02/48 only
Delaware, Lackawanna & Western Coal Co.The ShadowSun5:00 - 5:30 p.m.379/07/47 - 5/30/48
9/12/48 -
Doubleday & Co.
(book publishing)
John B. KennedySun1:15 - 1:30 p.m.589/12/48 - 12/05/48
First Church of Christ Scientist
(religion)
First Church of Christ Scientist
Healing Ministry of Christian Science
Sat4:45 - 5:00 p.m.1064/03/48 -
Fuller Foundations
(religion)
Pilgrim HourSun12:00 - 12:30 p.m.2399/06/42 - 3/28/48
General Foods Sales Corp.
(Post Corn Toasties)
House of MysterySun4:00 - 4:30 p.m.4759/15/45 -
General Foods Sales Corp.
(Gaines Dog Food)
Juvenile JurySun3:30 - 4:00 p.m.14012/08/46 -
General Motors Corp.
(institutional)
Henry Taylor - Your Land and MineMon/Wed7:30 - 7:45 p.m.46612/21/45 -
Gillette Safety Razor Company
(Gillette Razors and Blades)
East-West Football Game
All-Star Baseball Game
World Series
" "
Army-Navy Game
Blue-Grey Game
Thu
Tue
W/Th/F/Sa/M
Sun
Sat
" "
4:45 p.m. - concl.
2:15 p.m. - concl.
12:45 p.m. - concl.
1:15 p.m. - concl.
1:00 p.m. - concl.
N/A
420
480
720
" "
485
480
1/01/48 only
7/13/48 only
10/06-07-08-09-11/48
10/10/48 only
11/27/48 only
12/25/48 only
Grand Lodge of Free & Accepted Masons, State of New York
(institutional)
George Washington, Country SquireSun2:00 - 2:30 p.m.182/22/48 only
Helbros Watch Co.
(Helbros Watches)
Quick as a Flash
What Makes You Tick?
Quick as a Flash
Sun5:30 - 6:00 p.m.4111/04/48 - 5/30/48
6/06/48 - 8/29/48
9/06/48 -
George H. Hormel & Co.
(Spam)
Hormel Girls CorpsSat12:00 - 12:30 p.m.276/05/48 -
International Milling Company
(Robin Hood Flour)
Queen for a DayMon/Wed/Fri2:00 - 2:30 p.m.13310/13/47 -
Johns-Manville Corp.
(industrial products)
Bill Henry & the NewsMon - Fri9:55 - 10:00 p.m.3418/23/48 -
Kaiser-Frazer Corp.
(automobile & industries)
Newscope
" "
Adventures of the Thin Man
Guy Lombardo & Orch.
Tue/Thu/Sat
Sun
Thu
Sat
7:30 - 7:45 p.m.
8:45 - 9:00 p.m.
10:00 - 10:30 p.m.
9:30 - 10:00 p.m.
437
" "
487
485
11/04/47 - 5/01/48
11/09/47 - 5/02/48
10/28/48 -
10/23/48 -
Lutheran Laymen's League
(religion)
Lutheran HourSun12:30 - 1:00 p.m.34910/24/47 -
Mail Pouch Tobacco Company
(tobacco)
Fishing & Hunting Club of the AirMon10:00 - 10:30 p.m.4712/23/46 -
Miles Laboratories, Inc.
(Alka-Seltzer)
Queen for a DayMon - Fri2:00 - 2:30 p.m.48710/29/45 -
Mississippi Tabernacle
(religion)
Call of the CrossSun10:00 - 10:30 a.m.237/18/48 -
Musterole Company
(Musterole)
Billy Rose Pitching HorseshoesTue/Thu8:55 - 9:00 p.m.41810/14/47 - 4/08/48
Mutual Benefit Health & Accident Ass'n of Omaha
(insurance)
Behind the Front PageSun7:30 - 8:00 p.m.4601/14/44 -
Nat'l Council of Protestant & Episcopal Churches
(religion)
Day of Restoration
Great Scenes from Great Plays
Sun
Fri
11:30 a.m. - 12:00 p.m.
8:00 - 8:30 p.m.
250
473
2/29/48 only
10/01/48 -
Noxzema Chemical Co.
(Noxzema products)
Gabriel HeatterFri9:00 - 9:15 p.m.1827/07/47 -
Pepsodent Division - Lever Brothers Co.
(Pepsodent)
Hop HarriganMon - Fri5:00 - 5:15 p.m.27/07/48 - 1/02/48
Perfect Circle Co.
(Perfect Circle Piston Rings)
Indianapolis Speedway RaceMon11:45 a.m. - 12:15 p.m.
1:30 - 1:45 p.m.
2:45 - 3:00 p.m.
4:00 - 4:15 p.m.
4805/31/48 only
Peter Paul Inc.
(chewing gum & candy products)
Eight O'Clock NewsMon/Wed/Fri8:00 - 8:15 a.m.25311/10/47 - 2/27/48
Pharmaco Inc.
(Chooz, Feen-a-Mint)
Adventures of Charlie Chan
Official Detective
Jim Backus Show
Song of the Stranger
Mon
Tue
Sun
Mon/Wed/Fri
8:30 - 8:55 p.m.
" "
9:30 - 10:00 p.m.
3:30 - 3:45 p.m.
267
140
89
133
9/27/48 - 6/21/48
1/20/48 - 7/13/48
9/04/47 - 5/30/48
9/29/47 - 3/26/48
Philco Corp.
(Philco Radios)
Burl IvesFri8:30 - 8:15 p.m.20010/18/46 - 4/09/48
Philip Morris & Co.
(cigarettes)
Hearts Desire
Kate Smith Sings
Queen for a Day
Mon - Fri11:30 a.m. - 12:00 p.m.
12:15 - 12:30 p.m.
2:00 - 2:30 p.m.
223
" "
228
4/27/47 - 9/17/48
9/20/48 -
4/21/47 -
Piedmont Shirt Co.
(Wings Shirts)
William L. ShirerSun1:00 - 1:15 p.m.2761/04/48 - 6/13/48
9/05/48 -
Pilot Radio Corp.
(FM radio speaker device)
American Forum of the AirTue10:00 - 10:30 p.m.2210/27/47 - 1/20/48
Quaker Oats Company
(oatmeal)
Those Websters
Roy Rogers Show
Sun6:00 - 6:30 p.m.4793/03/46 - 8/22/48
8/29/48 -
Radio Bible Class
(religion)
Radio Bible ClassSun10:00 - 10:30 a.m.26511/10/40 -
Ralston-Purina Co.
(Chow products)
Checkerboard JamboreeMon - Fri12:15 - 12:30 p.m.
1:45 - 2:00 p.m.
(other zones)
1961/05/46 -
Ralston-Purina Co.
(Ralston, Shredded Ralston, Instant Ralston)
Tom Mix & Ralston Straight ShootersMon - Fri5:45 - 6:00 p.m.
(local time)
4826/07/44 -
R.J. Reynolds Tobacco Co.
(Camel Cigarettes)
Cotton Bowl Football GameThu2:15 p.m. - concl.4001/01/48 only
Revere Camera Co.
(cameras & projectors)
Jan August Show
Revre All-Star Revue
" "
" "
Thu8:00 - 8:15 p.m.
" "
9:30 - 9:45 p.m.
9:30 - 9:55 p.m.
492/15/47 - 3/04/48
3/11/48 - 5/06/48
5/13/48 - 8/05/48
8/12/48 - 11/04/48
Ronson Art Metal Works
(Ronson Lighters)
Twenty QuestionsSat8:00 - 8:30 p.m.4757/06/46 -
R.B. Semler Inc.
(Kreml Hair Tonic & Shampoo)
Billy Rose, Pitching Horseshoes
" "
Martin Block Show
Gabriel Heatter
Mon/Wed/Fri
Mon - Fri
Mon/Wed/Fri
Fri
8:55 - 9:00 p.m.
" "
3:30 - 3:45 p.m.
9:00 - 9:15 p.m.
445
" "
456
42
10/13/47 - 7/05/48
7/12/48 - 10/08/48
10/13/47 - 4/09/48
10/16/48 -
Serutan Co.
(Serutan, Nutrex, RDX)
Victor H. Lindlahr
" "
Gabriel Heatter
Mon - Fri
" "
Tue/Thu
12:15 - 12:30 p.m.
11:15- 11:30 a.m.
9:00 - 9:15 p.m.
99
" "
218
10/01/45 - 9/03/48
9/06/48 -
7/12/46 -
Shipstad & Johnson
(Ice Follies)
Ice Follies of 1949Thu11:30 p.m. - 12:00 a.m.329/16/48 only
Shotwell Manufacturing Co.
(confections)
True or FalseSat5:30 - 6:00 p.m.
(local time)
4892/07/48 -
Teen Timers Inc.
(Teen Timers Dresses)
Teen Timers ClubSat11:30 a.m. - 12:00 p.m.1143/13/48 -
Trimount Clothing Co.
(Clipper Craft Clothes)
Adventures of Sherlock HolmesSun7:00 - 7:30 p.m.22910/20/46 - 6/20/48
9/26/48 -
Universal Carloading & Distributing Co.
(institutional)
American Forum of the AirTue10:00 - 10:30 p.m.1210/19/48 -
U.S. Army Recruiting Service
(Army recruiting)
Mel AllenSat7:45 - 8:00 p.m.2649/18/48 -
United States Rubber Co.
(U.S. Tires)
Winter Olympics w/Ted MusingThu8:15 - 8:30 p.m.4172/05/48 only
U.S. Tobacco Co.
(Model, Tweed, Dills Best)
Take a NumberSat5:00 - 5:30 p.m.
(local time)
4826/05/48 -
United Electrical Radio & Machine Workers of America
(institutional)
Arthur GaethWed7:30 - 7:45 p.m.574/23/47 - 4/14/48
Voice of Prophecy, Inc.
(religion)
Voice of ProphecySun10:30 - 11:00 a.m.2661/04/42 -
Volupte Inc.
(compacts & cigarette cases)
The Better HalfThu8:30 - 8:55 p.m.259/16/48 -
Wander Co.
(Ovaltine)
Captain MidnightMon - Fri5:30 - 5:45 p.m.
5:15 - 5:30 p.m.
1299/25/45 - 9/23/48
9/26/48 -
Williamson Candy Co.
(Oh! Henry Candy)
True Detective MysteriesSun4:00 - 4:30 p.m.4803/03/46 -
Wilson Sporting Goods Co.
(sports equipment)
All-Star Football GameFri9:30 p.m. - 12:15 a.m.4858/20/48 only
Young People's Church of the Air
(religion)
Young People's Church of the AirSun9:00 - 9:30 a.m.26010/13/40 - 6/20/48


Information on advertisers is accurate to our knowledge. In some cases, details were double-checked against individual issues of Broadcasting magazine.

No challenges to logo, sound or image copyrights are either inferred or implied.


To go on to the 1949 advertisers list, click here.

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