Advertisers List - 1946

ADVERTISERPROGRAMDAYTIMENO. OF
STATIONS
DURATION
OF CONTRACT
Adam Hat Stores Inc.
(Adam Hats)
The Fight of the Week
American Legion Fights
Sun
Fri
10:15 pm - concl.
10:00 pm - concl.
107
8
2/18/46 - 7/01/46
4/12/46 - 7/05/46
All America Football Conference
(football)
Eddie Dooley's All-America Football RoundupThu10:00 - 10:15 pm259/05/46 - 12/12/46
American Bird Products Inc.
(bird food)
American Radio WarblersSun1:00 - 1:15 pm1610/14/45 - 4/14/46
10/20/46
American Safety Razor Corp.
(Gem Razor Blades)
The Adventures of the FalconTue8:30 - 9:00 pm3017/03/45 -
American Transit Ass'n
(institutional)
Spotlight on AmericaFri10:00 - 10:30 pm507/19/46 -
Barbasol Co.
(Barbasol Shaving Cream)
Gabriel HeatterSun
Wed
8:45 - 9:00 pm
9:00 - 9:15 pm
2884/06/41 - 6/30/46
7/03/46 - 12/25/46
G. Barr & Co.
(Balm Barr Hand Lotion & Shampoo)
The ShadowSun5:00 - 5:30 pm909/03/46 -
Bayuk Cigars Inc.
(Phillies Cigars)
Inside of SportsMon - Fri7:45 - 8:00 pm1029/10/45 -
Berkshire Knitting Mills
(Full-Fashioned Stockings)
Ilka ChaseSun1:15 - 1:30 pm1219/09/45 - 9/01/46
Bible Institute of Los Angeles
(religion)
Bible InstituteSun11:00 - 11:30 am1379/29/46 -
Carey Salt Co.
(Carey Salt)
The ShadowSun5:00 - 5:30 pm989/09/45 - 6/02/46
9/08/46 -
Carter Products Inc.
(Carter's Little Liver Pills, Arrid)
John J. Anthony
Gabriel Heatter
Mon - Fri
Mon/Wed/Fri
1:45 - 2:00 pm
9:00 - 9:15 pm
3033/19/45 - 12/27/46
12/30/46 -
Christmas Club,
(Christmas Club Savings)
Lowell ThomasWed7:30 - 7:45 pm26812/04/46 (1 time)
Clipper Craft Clothes
(Clipper Craft Clothes)
Tom Harmon - All-American Sports Editor
Crime Cases of Warden Lawes
Sat
Sun
7:45 - 8:00 pm
1:00 - 1:15 pm
56
99
10/13/45 - 1/05/46
10/20/46 -
Coca-Cola Company
(Coca-Cola)
Songs By Morton Downey
Coke Club w/Morton Downey
Spotlight Bands
Mon - Fri
Mon - Fri
Mon/Wed/Fri
12:15 - 12:30 pm
" "
9:30 - 10:00 pm
167
" "
259
2/05/45 - 5/31/46
6/03/46 -
7/13/45 - 11/22/46
H. C. Cole Milling Co.
(Omega Flour)
Smilin' Ed McConnellSat10:00 - 10:15 am4810/05/46
Commercial Credit Co.
(institutional)
Special InvestigatorSun8:30 - 8:45 pm2966/23/46 -
Conti Products Inc.
(Conti Shampoo and Soap)
Treasure Hour of Song
By Popular Demand
Treasure Hour of Song
Thu9:30 - 10:00 pm17111/22/45 - 6/20/46
6/27/46 - 11/14/46
11/21/46 -
Coty Inc.
(cosmetics)
Fashions and PerfumesWed1:15 - 1:30 pm2618/27/46 (1 time)
G. N. Coughlin Mfg. Co.
(Chimney Sweep Soot Destroyer)
Fulton Lewis, Jr.Sun6:45 - 7:00 pm19210/07/45 - 2/17/46
Cudahy Packing Co.
(Old Dutch Cleanser)
Nick Carter, Master DetectiveSun6:30 - 7:00 pm2899/15/46 -
Delaware, Lackawanna & Western Coal Co.
(Blue Coal)
The ShadowSun5:00 - 5:30 pm369/09/45 - 6/02/46
9/08/46 -
Employer's Group Insurance Co.
(insurance)
Cedric FosterSun6:30 - 6:45 pm1807/08/45 - 6/30/46
F. W. Fitch Co.
(Fitch Shampoo)
Rogue's Gallery
Vic & Sade
Thu8:30 - 9:00 pm2729/27/45 - 6/20/46
6/27/46 - 9/19/46
General Foods Corp.
(Post Toasties, Raisin Bran)
House of MysterySat
Sun
12:00 - 12:30 pm
4:00 - 4:30 pm
3009/15/45 - 6/08/46
10/05/46 -
General Foods Corp.
(Corn Toasties)
Buck RogersMon - Fri4:45 - 5:00 pm2709/30/46 -
General Foods Corp.
(Gaines Dog Food)
Juvenile JurySun1:30 - 2:00 pm9112/08/46 -
General Motors Corp.
(institutional)
Your Land and Mine - Henry J. TaylorMon/Fri10:00 - 10:15 pm
7:30 - 7:45 pm
30912/21/45 - 3/29/46
3/31/46 -
Gillette Safety Razor Co.
(safety razors and blades)
Cotton Bowl
East-West Football Game
All-Star Baseball Game
World Series
Tue
Tue
Tue
Su/M/Th/F/Su/Tu
2:00 pm - concl.
4:45 pm - concl.
1:15 pm - concl.
1:15 pm - concl.
236
250
290
424
1/01/46 (1 time)
1/01/46 (1 time)
7/09/46 (1 time)
10/6,7,10,11,13,15/46
Gospel Broadcasting Association
(eff. 11/06/46: Dr. Fuller Foundations)
(religion)
Pilgrim HourSun12:00 - 12:30 pm1859/06/42 -
Grove Laboratories Inc.
(Four Way Cold Tablets, B-Complex Vitamins)
The ShadowSun5:00 - 5:30 pm519/09/45 - 3/03/46
Gum Laboratories Inc.
(Ivoryne Chewing Gum)
Sweetheart Time
Singing Sweethearts
" "
Sun1:30 - 2:00 pm
1:30 - 1:45 pm
8:45 - 9:00 pm
943/18/45 - 6/09/46
6/16/46 - 12/08/46
12/08/46 -
Hastings Manufacturing Co.
(piston rings)
Michael ShayneTue8:00 - 8:30 pm30710/22/46 -
Helbros Watch Co.
(watches)
Quick as a Flash
" "
The Abbott Mysteries
Quick as a Flash
Sun6:00 - 6:30 pm
5:30 - 6:00 pm
" "
" "
3009/09/45 - 1/13/46
1/20/46 - 6/02/46
6/09/46 - 9/01/46
9/08/46 -
Horwitz & Duberman
(Junior Miss Fashion Products)
Judy 'n Jill 'n JohnnySat12:00 - 12:30 pm5310/12/46 -
Household Finance Corp.
(finance service)
Square With the WorldThu9:30 - 10:00 pm611/29/45 - 2/21/46
Ice Capades
(Ice Capades)
Ice CapadesWed10:15 - 10:30 pm29/04/46 (1 time)
I. J. Fox
(institutional)
I. J. Fox Testimonial DinnerThu10:00 - 10:30 pm46/06/46 (1 time)
Kellogg Co.
(Kellogg's Pep)
Adventures of SupermanMon - Fri5:15 - 5:30 pm
(local time)
2201/15/45 -
Knox Co.
(Cystex)
The NebbsSun4:30 - 5:00 pm2489/09/45 - 1/06/46
Knox Co.
(Mendaco)
Murder is My HobbySun4:00 - 4:30 pm8110/14/45 - 4/28/46
Lewis-Howe Company
(Nature's Remedy)
Adventures of Bulldog DrummondMon8:00 - 8:30 pm28410/22/45 - 10/14/46
Lin-X
(Lin-X)
The Return of Nick CarterSun5:30 - 6:00 pm1304/22/45 - 1/13/46
P. Lorillard & Co.
(Old Gold Cigarettes)
Baseball - Dodgers vs. CardinalsThu1:25 pm - concl.32310/03/46 (1 time)
Lutheran Laymen's League
(religion)
Lutheran HourSun12:30 - 1:00 pm2289/17/44 -
Mail Pouch Tobacco Co.
(tobacco)
Fishing and Hunting Club of the AirMon10:00 - 10:30 pm4512/23/46 -
Metropolitan Life Insurance Co.
(insurance)
Today's Sports with Stan LomaxSun6:45 - 7:00 pm106/23/46 - 8/04/46
Miles Laboratories Inc.
(Alka-Seltzer)
Queen for a DayMon - Fri
(15 mins.)
2:30 - 3:00 pm 30410/29/45 -
Murine Co. Inc.
(eye lotion)
Cecil Brown - NewsSun8:25 - 8:30 pm2577/14/46 -
Mutual Benefit Health & Accident Assn.
(insurance)
Freedom of Opportunity
Mystery is My Hobby
Gabriel Heatter's Brighter Tomorrow
Sun
" "
" "
10:00 - 10:30 pm
" "
" "
3061/06/46 - 7/07/46
7/14/46 - 10/10/46
10/18/46 -
Nat'l Ass'n of Manufacturers
(institutional)
O.P.A. - TalkThu9:15 - 9:30 pm2077/25/46 (1 time)
Nat'l Board of Fire Underwriters
(fire insurance)
Crimes of CarelessnessSun3:30 - 4:00 pm20911/03/46 -
Nat'l Economic Council Inc.
(institutional)
Upton CloseTue10:15 - 10:30 pm652/19/46 -
Pepsi-Cola Co.
(Pepsi-Cola)
Let's Talk it Over w/Quentin ReynoldsSun6:45 - 7:00 pm2882/24/46 - 5/19/46
Perfect Circle Co.
(piston rings)
Indianapolis 500Thu11:45 am - 12:05 pm
1:15 - 1:30 pm
3:30 - 3:45 pm
4:15 pm - concl.
2635/30/46 (1 time)
Petri Wine Co.
(wine)
The New Adventures of Sherlock Holmes
The Casebook of Gregory Hood
Mon8:30 - 9:00 pm1339/03/45 - 5/27/46
6/03/46 -
Pharmaco Inc.
(Feen-a-mint, Chooz)
Double or NothingSun9:30 - 10:00 pm2877/15/45 -
Philco Corp.
(radios)
Burl IvesFri8:00 - 8:15 pm27610/18/46 -
Procter & Gamble Co.
(Duz)
Queen for a DayMon - Fri
(15 mins.)
2:30 - 3:00 pm30512/31/45 - 12/30/46
Quaker Oats Co.
(oatmeal)
Those WebstersSun6:00 - 6:30 pm3233/03/46 -
Radio Bible Class
(religion)
Radio Bible ClassSun10:00 - 10:30 am20511/10/40 -
Ralston Purina Co.
(cereal and farm foods)
Tom Mix and His Ralston Straight ShootersMon - Fri
Tue/Thu/Fri
Mon - Fri
5:45 - 6:00 pm
" "
" "
31310/02/44 - 6/21-46
6/24/46 - 8/30/46
9/02/46 -
Ralston Purina Co.
(cereal and farm foods)
Purina Opry House Matinee
Checkerboard Jamboree
Pathfinder News
Ralston Opry House Matinee
Checkerboard Jamboree
Sat
" "
" "
" "
" "
1:00 - 1:25 pm
" "
1:25 - 1:30 pm
1:30 - 2:00 pm
" "
234
" "
" "
164
" "
1/05/46 - 6/22/46
6/29/46 - 12/28/46
1/05/46 - 12/28/46
11/17/46 - 6/22/46
6/29/46 - 12/28/46
Rensie Watch Co.
(Rensie Watches)
Rensie's Radio Auction GalleryWed10:00 - 10:30 pm7712/26/45 - 3/13/46
Revere Copper & Brass Inc.
(institutional)
Exploring the UnknownSun
" "
9:00 - 9:30 pm
" "
12812/05/45 - 6/30/46
9/08/46 -
Richfield Oil Corp.
(oil and gasoline)
Arthur Hale - Your Richfield ReporterTue/Thu/Sat7:30 - 7:45 pm391/06/42 -
R. B. Semler Inc.
(Kreml Shampoo and Hair Tonic)
Gabriel Heatter
" "
William Lang - News
Lyle Van - News
Mon/Wed/Fri
Mon
Mon - Fri
" "
9:00 - 9:15 pm
" "
12:15 - 12:30 pm
" "
291
" "
262
" "
7/07/41 - 6/29/46
7/01/46 - 12/23/46
12/04/44 - 2/01/46
2/04/46 - 6/28/46
Ronson Art Metal Works
(Ronson Lighters)
Twenty QuestionsSat8:00 - 8:30 pm1637/06/46 -
Serutan Company
(Serutan, Nutrex)
A.L. Alexander's Mediation Board
Richard Maxwell
Letters to Lindlahr
Gabriel Heatter
" "
Sun
Mon - Fri
Mon - Fri
Fri
Tue/Thu
8:00 - 8:30 pm
12:30 - 12:45 pm
11:45 am - 12:00 pm
9:00 - 9:15 pm
" "
12
63
266
133
" "
11/10/45 - 3/31/46
9/10/45 - 5/17/46
10/01/45 -
7/12/46 - 12/27/46
12/31/46 -
Seven-Up Bottling Co.
(Seven-Up)
The Fresh-Up ShowWed8:30 - 9:00 pm2904/04/45 - 6/26/46
Shipstad & Johnston
(Ice Follies)
Ice FolliesThu12:00 - 12:30 am429/20/46 (1 time)
Sinclair Refining Co.
(oil and gasoline)
Frank SingiserMon/Wed/Fri7:30 - 7:45 pm17610/15/45 - 3/29/46
Stokely Bros. & Co. Inc.
(Tenderoni, Van Camp products)
Take It Easy TimeMon/Wed/Fri11:30 - 11:45 pm1761/29/45 - 7/26/46
Triangle Publications Inc.
(Seventeen Magazine)
It's Up to YouthWed8:30 - 9:00 pm1318/21/46 -
U. S. Army Recruiting Service
(Army recruiting)
Game of the Week
Blue-Grey Game
Sat2:45 pm - concl.185
340
9/28/46 - 11/30/46
12/23/46 (1 time)
Vick Chemical Company
(Vick's Va-Tro-Nol, Vaporub)
Break the BankSat9:30 - 10:00 pm24510/20/45 - 4/13/46
Voice of Prophecy, Inc.
(religion)
Voice of ProphecySun9:30 - 10:00 am21610/10/43 -
Wander Co.
(Ovaltine)
Captain MidnightMon - Fri5:30 - 5:45 pm
(local time)
1249/24/45 - 6/21/46
9/28/46 -
Wesley Radio League
(religion)
Rev. John E. ZollerSun11:00 - 11:30 am17211/01/42 - 3/31/46
Whitehall Pharmacal Co.
(Anacin, etc.)
Real Stories From Real LifeMon - Fri9:15 - 9:30 pm797/09/45 - 7/05/46
9/09/46 - 10/04/46
11/11/46 -
Williamson Candy Co.
(Oh! Henry Candy Bars)
True Detective MysteriesSun4:30 - 5:00 pm3003/03/46 -
Wilson Sporting Goods
(sporting goods)
All-Star Football GameFri9:30 pm - concl.2758/23/46 (1 time)
Wm. H. Wise & Co. Inc.
(publications)
Louis KaufmanSat2:00 - 2:15 pm251/26/46 - 4/20/46
Young People's Church of the Air
(religion)
Young People's Church of the AirSun9:00 - 9:30 am20612/05/43 -
Zonite Products Corp.
(Forhan's Toothpaste)
Gabriel HeatterTue/Thu9:00 - 9:15 pm2207/08/41 -


Information on advertisers is accurate to our knowledge. In some cases, details were double-checked against individual issues of Broadcasting magazine.

No challenges to logo, sound or image copyrights are either inferred or implied.


To go on to the 1947 advertisers list, click here.

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