List of Advertisers - 1945

ADVERTISERPROGRAMDAYTIMENO. OF
STATIONS
DURATION
OF CONTRACT
Allegheny Ludlum Steel Corp.
(institutional)
Steel HorizonsSun9:00 - 9:30 p.m.3610/01/44 - 9/9/45
American Bird Products
(bird food)
American Radio WarblersSun1:15 - 1:30 p.m.
1:00 - 1:15 p.m.
1510/15/44 - 4/29/45
10/14/45 -
American Safety Razor Corp.
(Gem Razor Blades)
Adventures of the FalconTue8:30 - 9:00 p.m.7/03/45 -
Barbasol Co.
(Barbasol)
Gabriel HeatterSun8:45 - 9:00 p.m.1744/06/41 -
Bayuk Cigars, Inc.
(Phillies)
Sizing Up the News
Inside of Sports
Mon/Wed/Fri
Mon-Fri
8:00 - 8:15 p.m.
7:45 - 8:00 pm

111
11/07/41 - 9/07/45
9/10/45 -
Beaumont Co.
(Four Way Cold Tablets, others)
Lanny & Ginger
Cliff Edwards
Mon/Wed/Fri
Mon/Wed/Fri
11:55 a.m. - 12:00 p.m.
2:25 - 2:30 p.m.
19710/02/44 -
10/01/45 -
Berkshire Knitting Mills
(Full Fashioned Stockings)
Ilka ChaseSun1:15 - 1:30 p.m.1099/09/45 -
Boston Globe
(newspaper)
Boston Globe LuncheonTue1:15 - 1:30 p.m.05/01/45 only
Carey Salt Company
(Carey Salt)
The ShadowSun5:00 - 5:30 p.m.9309/09/45 -
Carter Products, Inc.
(Carter's Little Liver Pills)
John J. AnthonyMon - Fri1:45 - 2:00 p.m.03/19/45 -
Chesapeake & Ohio Railway Co.
(railway service)
Let's Face the IssueSun5:00 - 5:30 p.m.11/26/44 - 05/27/45
Clipper Craft Clothes (Trimount Clothing Co.)
(Clipper Craft Clothes)
Topics of Today with Dorothy Thompson
Tom Harmon - All American Sports Editor
Sun
Sun
9:45 - 10:00 p.m.
7:45 - 8:00 p.m.
03/25/45 - 07/16/45
10/13/45 -
Coca-Cola Company
(Coca-Cola)
Songs By Morton DowneyMon - Fri12:15 - 12:30 p.m.02/05/45 -
Coca-Cola Company
(Coca-Cola)
Spotlight BandsMon/Wed
Mon/Wed/Fri
9:30 - 10:00 p.m.06/18/45 - 07/08/45
07/13/45 -
Conti Products, Inc.
(Conti Shampoo & Soap)
Treasure Hour of SongThu9:30 - 10:00 p.m.12011/18/44 - 05/31/45
11/22/45 -
Conti Products, Inc.
(Conti Shampoo & Soap)
Starlight SerenadeThu9:30 - 10:00 p.m.06/07/45 - 11/15/45
11/22/45 -
G.N. Coughlan Co.
(Chimney Sweep Soot Destroyer)
Fulton Lewis, jr.Sun6:45 - 7:00 p.m.24010/07/45 -
Delaware, Lackawanna & Western Coal Co.
(Blue Coal)
The ShadowSun5:30 - 6:00 p.m.3409/24/44 - 04/15/45
09/09/45 -
Duffy Mott Co., Inc.
(apple products & Sunsweet Prune Juice)
What's Your IdeaMon/Wed/Fri11:45 - 11:55 a.m.06/19/44 - 09/14/45
E.J. Brach & Sons.
(confectionary)
Swing's the ThingThu10:30 - 11:00 p.m.01/04/45 -
Employer's Group Insurance Co.
(insurance)
Cedric FosterSun
Sun
10:00 - 10:15 p.m.
9:45 - 10:00 p.m.
11/07/43 - 09/10/44
09/17/44 -
F.W. Fitch Company
(Fitch Shampoo)
Rogue's Gallery (Dick Powell)Thu8:30 - 9:00 p.m.09/27/45 -
Formfit Company
(foundation garments)
Dick Brown - SingerSun6:45 - 7:00 p.m.07/09/44 - 07/01/45
Frank H. Lee, Inc.
(Lee Hats)
Dale Carnegie
"" ""
Mysteries of Crooked Square
Dale Carnegie
Thu
Sun
Sun
Sun
10:15 - 10:30 p.m.
2:45 - 3:00 p.m.
2:45 - 3:00 p.m.
"" ""
30
175
210
206
09/02/43 - 3/22/45
3/25/45 - 6/10/45
6/17/45 - 8/19/45
8/26/45 -
General Cigar Co.
(White Owl Cigars)
Henry Gladstone
Earl Wilson
Mon/Thu
Sun
10:00 - 10:15 p.m.
"" ""
1751/03/44 - 1/04/45
1/07/45 - 07/01/45
General Foods Corp.
(Post Toasties)
House of MysterySat12:00 - 12:30 p.m.24809/15/45 -
George W. Luft Co., Inc.
(cosmetics)
Tangee VarietiesThu8:30 - 9:00 p.m.08/24/44 - 02/15/45
Gillette Safety Razor Co.
(safety razors & blades)
Boxing Bouts
World Series
Cotton Bowl
East-West Football Game
Fri
W/Th/F/Sa/Su/M/W
Mon
Mon
10:00 p.m. - concl.
1:15 p.m. - concl.
2:00 p.m. - concl.
4:45 p.m. - concl.
various dates
10/3,4,5,6,7,8,10/45
01/01/45 only
01/01/45 only
Goodyear Tire & Rubber Co.
(service)
Roy Rogers ShowTue8:30 - 9:00 p.m.11/21/44 - 05/15/45
Gospel Broadcasting Assn.
(religion)
Pilgrim HourSun12:00 - 12:30 p.m.09/06/42 -
Grove Laboratories, Inc.
(4-Way Cold Tablets, B-Complex Vitamins)
The ShadowSun5:00 - 5:30 p.m.09/09/45 -
Gum Laboratories, Inc.
(Ivoryne Chewing Gum)
Sweetheart TimeSun1:30 - 2:00 p.m.03/18/45 -
Hartz Mountain Products
(bird food)
Canary Pet ShopSun2:45 - 3:00 p.m.10/15/44 - 03/18/45
Helbros Watch Co.
(Helbros Watches)
Quick as a Flash
The Abbott Mysteries
Quick as a Flash
Sun6:00 - 6:30 p.m.

114
07/16/44 - 06/03/45
06/10/45 - 09/02/45
09/09/45 -
Kellogg Co.
(Kellogg's Pep)
Adventures of SupermanMon-Fri5:15 - 5:30 p.m.
(local time)
01/15/45 -
Knox Co.
(Cystex)
What's the Name of That Song?
Crime is My Pastime
The Nebbs
Sun4:30 - 5:00 p.m.
4:30 - 4:45 p.m.
4:30 - 5:00 p.m.
249

245
10/01/44 - 7/08/45
7/15/45 - 9/02/45
9/09/45 -
Knox Co.
(Mirdacs)
Murder is My HobbySun4:00 - 4:30 p.m.10/14/45 -
Lin-X (Acme White Lead & Color Works)
(Acme Paint & Lin-X)
The Shadow
The Return of Nick Carter
Sun5:30 - 6:00 p.m.
3:30 - 4:00 p.m.
5:30 - 6:00 p.m.
10/01/44 - 04/15/45
10/01/44 - 04/15/45
04/22/45 -
Lumberman's Mutual Casualty Co.
(insurance)
Upton CloseSun6:30 - 6:45 p.m.02/21/43 - 07/01/45
Lutheran Layman's League
(religion)
Lutheran HourSun12:30 - 1:00 p.m.09/17/44 -
Miss Swank, Inc.
(Miss Swank Slips)
Relaxation in MusicSun9:45 - 10:00 p.m.10/22/44 - 03/18/45
Miles Laboratories
(Alka-Seltzer)
Queen for a DayMon-Fri
(15 mins.)
2:30 - 3:00 p.m.10/29/45 -
Mutual Benefit Health & Accident Assn.
(insurance)
Freedom of OpportunityFri8:30 - 9:00 p.m.01/14/44 -
Petri Wine Co.
(wine)
Adventures of Sherlock HolmesMon8:30 - 9:00 p.m.9110/04/43 -
Pharmaco, Inc.
(Feen-A-Mint and Chooz)
Double or NothingFri
Sun
9:30 - 10:00 p.m.
9:30 - 10:00 p.m.
05/08/42/ - 07/08/45
07/15/45 -
Pharmaco, Inc.
Chooz
Hookey HallSun11:30 a.m. - 12:00 p.m.09/23/44 -
Procter & Gamble Co.
(Duz)
Queen for a DayMon-Fri
(15 mins.)
2:30 - 3:00 p.m.12/31/45 -
R.B. Semler, Inc.
(Kreml Hair Tonic)
Gabriel Heatter
Wm. Lang - News
Paula Stone & Paul Brito
Mon/Wed/Fri
Mon-Fri
Tue/Thu
9:00 - 9:15 p.m.
12:00 - 12:15 p.m.
1:30 - 1:45 p.m.
07/07/41 -
12/04/44 -
12/05/44 -
Radio Bible Class
(religion)
Radio Bible ClassSun10:00 - 10:30 a.m.11/10/40 -
Ralston-Purina Co.
(cereal foods)
Tom Mix & Ralston Straight ShootersMon - Fri5:45 - 6:00 p.m.
(local time)
10/02/44 -
Reichhold Chemicals, Inc.
(institutional)
Detroit Symphony Orchestra
Symphony of the Americas
Twilight Concerts
Detroit Symphony
Cosmo Symphonic Strings
Sat8:30 - 9:30 p.m.
8:30 - 9:00 p.m.
"" ""
"" ""
"" ""



67
01/06/45 - 4/07/45
4/14/45 - 6/17/45
6/23/45 - 7/14/45
7/21/45 - 9/15/45
9/22/45 only
Reichhold Chemicals, Inc.
(Cosmopolitan Records)
Cosmo Tune TimeSat8:30 - 9:00 p.m.689/29/45 - 10/13/45
Rensie Watch Co.
(Rensie Watches)
Rensie's Radio Auction GalleryMon10:00 - 10:30 p.m.7009/17/45 -
Revere Copper & Brass, Inc.
(institutional)
The Human AdventureWed
Sun
10:00 - 10:30 p.m.
9:00 - 9:30 p.m.
07/04/45 -
10/14/45 -
Richfield Oil Co.
(oil & gasoline)
Confidentially Yours/Arthur HaleTue/Thu/Sat7:30 - 7:45 p.m.01/06/42 -
Serutan Co.
(Serutan-Nutrex)
A.L. Alexander's Mediation Board
"" ""
Hymns You Love/Richard Maxwell
Letters to Lindlahr
Sun
"" ""
Mon - Fri
Mon - Fri
8:00 - 8:45 p.m.
8:15 - 8:45 p.m.
12:30 - 12:45 p.m.
11:45 a.m. - 12:00 p.m.



64
07/11/43 - 09/13/45
09/20/45 -
09/10/45 -
10/01/45 -
Seven-Up Company
(Seven-Up)
The Fresh-Up ShowWed8:30 - 9:00 p.m.04/04/45 -
Shipstad & Johnson
(Ice Follies)
Ice FolliesThu11:30 pm - 12:00 am9/20/45 (1 time)
Sinclair Refining Co.
(oil & gasoline)
Confidentially Yours - Arthur Hale
"" ""
Frank Singiser
Tue/Thu/Sat
Tue/Thu/Sat
Mon/Wed/Fri
7:45 - 8:00 pm
8:00 - 8:15 pm
7:30 - 7:45 pm
3/16/43 -
Stokely Bros. & Co. Inc.
(Tenderoni, Van Camp products)
Luncheon with Lopez
Take It Easy Time
Fri
Mon/Wed/Fri
1:30 - 1:45 pm
11:30 - 11:45 am
7/28/44 -
1/09/45 -
Table Products, Inc.
(Nu-Made Mayonnaise)
Tonight at Hoagy'sSun11:30 pm - 12:00 am7/30/44 - 1/21/45
Textron Inc.
(cotton goods)
This is Helen HayesSun10:15 - 10:30 pm2/25/45 - 7/01/45
Union Pacific Railroad
(institutional)
Your AmericaSun4:00 - 4:30 pm10/15/44 - 1/31/45
Voice of Prophecy Inc.
(religion)
Voice of ProphecySun9:30 - 10:00 am10/10/43 -
Waltham Watch Co.
(Waltham Time Pieces)
Time for DecisionWed10:00 - 10:15 pm10/11/44 - 1/31/45
Wander Company
(Ovaltine)
Captain MidnightMon - Fri5:30 - 5:45 pm1119/24/45 -
Wesley Radio League
(religion)
Rev. John E. ZollerSun11:00 - 11:30 am11/01/42 -
Whitehall Pharmacal Co.
(Anacin, etc.)
Real Stories from Real LifeMon - Fri9:15 - 9:30 pm7/09/45 -
Wilson Sporting Goods Co., Chicago
(sporting goods)
All-Star Football GameThu9:30 pm - concl.8/30/45 (1 time)
Wurlitzer Co.
(musical instruments)
Abe Lincoln's StoryMon9:30 - 10:00 pm2/12/45 (1 time)
Young People's Church of the Air
(religion)
Young People's Church of the AirSun9:00 - 9:30 am12/05/43 -
Zonite Products Corp.
(Forhan's Toothpaste)
Gabriel HeatterTue/Thu9:00 - 9:15 pm7/08/41 -


Information on advertisers is accurate to our knowledge. In some cases, details were double-checked against individual issues of Broadcasting magazine.

No challenges to logo, sound or image copyrights are either inferred or implied.


To go on to the 1946 advertisers list, click here.

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