List of Advertisers - 1940

ADVERTISERPROGRAMDAYTIMENO. OF
STATIONS
DURATION
OF CONTRACT
American Bird Products
(bird food)
American Radio WarblersSun1:00 - 1:15 p.m.1010/15/39 - 4/28/40
10/13/40 - 4/13/41
American Economic Foundation
(educational)
Wake Up AmericaMon9:00 - 10:00 p.m.449/02/40 -
American Safety Razor Co.
(Star & Treet Blades)
As the Clock Strikes - Wythe WilliamsTue/Thu8:00 - 8:15 p.m.979/10/40 -
American Tobacco Company
(Lucky Strike)
Kay Kyser's Kollege of Musical KnowledgeThu8:00 - 9:00 p.m.161/04/40 - 5/09/40
Bayuk Cigars
(Phillies)
Sam Balter - Inside of SportsTue/Thu/Sat7:45 - 8:00 p.m.306/14/38 -
Paul F. Belch Co.
(Whiz candy bars)
Peter QuillSun4:00 - 4:30 p.m.910/06/40 -
Bell & Co.
(Bell-ans)
Red River DaveTue/Thu12:00 - 12:15 p.m.76/05/39 - 7/01/40
John B. Canepa Co.
(Red Cross Macaroni)
Melody StreetWed8:00 - 8:30 p.m.710/08/40 -
Carnation Milk
(condensed milk)
Arthur GodfreyMon/Wed/Fri9:00 - 9:15 a.m.
9:30 - 9:45 a.m.
91/03/40 -
Cudahy Packing Company
(Old Dutch Cleanser)
Bachelor's ChildrenMon - Fri1:45 - 2:00 p.m.324/01/40 -
Delaware, Lackawanna & Western Coal Co.
(Blue Coal)
The ShadowSun5:30 - 6:00 p.m.219/24/39 - 4/07/40
9/29/40 -
Wm. Demuth & Co.
(pipes)
Red Barber - Sports ReviewFri9:15 - 9:30 p.m.24/19/40 - 5/24/40
Detroit Bible Class
(religion)
Religious TalksSun10:00 - 10:30 a.m.311/10/40 -
Detrola Corp.
(radios)
Fulton Lewis, Jr. - NewsMon/Wed/Fri7:00 - 7:15 p.m.1210/30/39 - 1/26/40
El Paso County Board of Development
(institutional)
Sun CarnivalMon12:30 - 1:00 p.m.131/01/40 (1 time)
Fiddio Brewery, N.Y.
(Beer)
Floyd Mack - NewsThu/Fri/Sat11:00 - 11:15 a.m.25/30/40 - 9/07/40
General Baking Co.
(Bond Bread)
The Lone RangerMon/Wed/Fri7:30 - 8:00 p.m.152/01/38 - 8/10/40
General Cigar Company
(Van Dyck)
The Answer ManSun11:00 - 11:15 p.m.413/13/40 -
General Cigar Company
(White Owl)
Raymond Gram Swing - NewsMon/Fri10:00 - 10:15 p.m.739/25/39 -
Gillette Safety Razor Co.
(Gillette Razors and Blades)
World Series - BaseballW/Th/F/Sa/Su/M/Tu1:15 - 3:15 p.m.24610/02/40 - 10/08/40
Gospel Broadcasting Association
(religion)
Gospel HourSun9:00 - 10:00 p.m.1301/03/37 -
Griffin Manufacturing
(shoe polish)
"Who Knows?"Mon10:15 - 10:30 p.m.43/16/40 -
Hartz Mountain Products
(bird food)
Singing CanariesSun3:30 - 3:45 p.m.99/24/39 - 6/16/40
Howard Clothes, Inc.
(men's clothing)
Show of the WeekSun6:30 - 7:00 p.m.73/31/40 - 6/23/40
9/29/40 -
Illinois Meat Company
(Broadcast Brand Meats)
Play BroadcastMon8:00 - 8:30 p.m.62/19/40 -
Ironized Yeast
(Ironized Yeast)
Goodwill HourSun10:00 - 11:00 p.m.491/07/39 - 4/14/40
V. La Rosa & Sons
(macaroni)
Antonini Concert SeriesTue8:30 - 9:00 p.m.410/31/39 - 4/23/40
11/12/40 -
Lutheran Laymen's League
(religion)
Lutheran HourSun1:30 - 2:00 p.m.12610/29/39 - 4/21/40
10/27/40 -
MacFadden Publications
(Liberty Magazine)
Gabriel Heatter - "Voice of Liberty"Thu/Sat9:00 - 9:15 p.m.145/23/40 -
MacFadden Publications
(True Story Magazine)
"I'll Never Forget"Mon/Wed/Fri1:00 - 1:15 p.m.757/31/40 - 10/30/40
Maltex Cereal
(Maltex Cereal)
Uncle DonMon/Wed/Fri5:30 - 5:45 p.m.59/25/39 - 1/05/40
Mennen Co.
(mens grooming products)
Col. Stoopnagle
"Quixie Doodle Contest"
Fri8:00 - 8:30 p.m.1010/20/39 - 4/12/40
Moody Bible Institute
(religion)
Religious TalksSun2:30 - 3:00 p.m.99/24/39 - 3/17/40
National Prayer and Prophecy Conference
(religion)
Religious TalksSun7:00 - 7:30 p.m.1710/20/40 (1 time)
National Refining Co.
(gasoline, oil, anti-freeze)
Red Grange - Forecasts & ScoresFri
Sat
7:15 - 7:30 p.m.
6:45 - 7:00 p.m.
1910/04/40 -
Paramount Pictures
(movie premiere)
The World in FlamesThu10:15 - 10:30 p.m.13810/24/40 (1 time)
Peter Paul, Inc.
(Mounds, others)
Gabriel Heatter - News
Wythe Williams - News
Sun
Sun
9:45 - 10:00 p.m.
7:45 - 8:00 p.m.
2
8
4/28/40 - 7/07/40
7/07/40 -
Philco Radios
(radios)
Wythe Williams - NewsMon/Wed/Fri7:15 - 7:30 p.m.23/04/40 - 5/31/40
Philip Morris & Co.
(Revelation Tobacco)
Eddie Dooley's Football Forecast
Eddie Dooley's Football Roundup
Name Three
Thu
Sat
Sat
8:15 - 8:30 p.m.
8:15 - 8:30 p.m.
8:00 - 8:30 p.m.
3
3
7
9/26/40 - 12/07/40
9/26/40 - 12/07/40
4/10/39 - 4/01/40
Richfield Oil
(oil & gasoline)
Confidentially Yours - Arthur HaleSat7:30 - 7:45 p.m.291/06/40 - 5/29/40
10/01/40
R. B. Semler
(Kreml Hair Tonic & Shampoo)
Gabriel Heatter - NewsWed/Fri9:00 - 9:15 p.m.108/07/40 -
Swift & Co.
(Prem)
Sales Meeting of the AirSat10:00 - 10:15 a.m.455/18/40 (1 time)
United Air Lines
(air transport)
Boake Carter - NewsMon/Wed/Sat8:30 - 8:45 p.m.1010/23/40 -
Wander Co.
(Ovaltine)
Carter's of Elm StreetMon - Fri12:45 - 1:00 p.m.841/22/40 - 7/19/40
Wander Co.
(Ovaltine)
Little Orphan Annie
Captain Midnight
Mon - Fri5:45 - 6:00 p.m.84
83
1/22/40 - 7/05/40
9/30/40 -
Wheeling Steel Corp.
(institutional)
Musical SteelmakersSun5:00 - 5:30 p.m.4910/03/39 - 6/30/40
9/30/40 -
White Labs.
(Feenamint, Chooz)
Double or NothingSun6:00 - 6:30 p.m.1139/29/40 -
Young People's Church of the Air
(religion)
Religious TalksSun3:30 - 4:00 p.m.2010/13/40 -


Information on advertisers is accurate to our knowledge. In some cases, details were double-checked against individual issues of Broadcasting magazine.

No challenges to logo, sound or image copyrights are either inferred or implied.


To go on to the 1941 advertisers list, click here.

To return to the Mutual Tribute Site home page, click here.

To return to Kenneth Johannessen's home page, click here.