List of Advertisers - 1938

ADVERTISERPROGRAMDAYTIMENO. OF
STATIONS
DURATION
OF CONTRACT
Admiracion Laboratories
(hair tonic)
Tim and IreneSun6:30 - 7:00 p.m.910/19/37 - 1/09/38
Allis-Chalmers Mfg. Co.
(machinery)
Renfro Barn DanceSat7:00 - 7:30 p.m.
10:00 - 10:30 p.m.
42/19/38 - 4/23/38
4/30/38 - 7/02/38
American Bird Products
(bird food)
American Radio WarblersSun11:45 a.m. - 12:00 p.m.710/16/38 -
American Tobacco Co.
(Lucky Strike Cigarettes)
Buddy Clark Orch.Mon/Wed/Fri6:45 - 7:00 p.m.24/11/38 - 7/08/38
Elizabeth Arden
(cosmetics)
Hour of Romance - Eddie Duchin Orch.Tue10:00 - 10:30 p.m.3212/28/37 - 3/22/38
Atchison, Topeka & Santa Fe Railroad
(railroad transportation)
Walter HustonTue6:00 - 6:30 p.m.531 time only
Barbasol Co.
(shaving cream)
Arthur GodfreyFri7:45 - 8:00 p.m.3810/29/37 - 1/21/38
Bayuk Cigars
(Phillies)
Inside of SportsTue/Thu7:45 - 8:00 p.m.186/14/38 - 12/24/38
Bosco Co.
(chocolate health drink)
The Rhyming MinstrelMon12:00 - 12:15 p.m.44/04/38 - 7/01/38
Brown & Williamson Tobacco Co.
(Bugler Cigarettes)
Plantation PartySat10:00 - 10:30 p.m.35/07/38 -
Cortland Baking Co.
(bread)
The Lone RangerMon/Wed/Fri7:30 - 8:00 p.m.210/11/37 -
Cudahy Packing Co.
(Old Dutch Cleanser)
Bachelor's ChildrenMon - Fri11:15 - 11:30 a.m.29/27/37 - 9/23/38
Delaware, Lackawanna & Western Coal Co.
(Blue Coal)
The ShadowSun4:00 - 4:30 p.m.
5:30 - 6:00 p.m.
11
15
9/26/37 - 3/20/38
9/25/38 -
E.Fougers & Co.
(Vapex)
Let's Play GamesFri9:00 - 9:15 p.m.311/05/37 - 4/01/38
Gambarelli & DaVitto
(wines)
MoonbeamsFri9:30 - 10:00 p.m.310/21/38 - 12/30/38
General Mills
(Wheaties)
Get Thin to MusicMon - Sat9:30 - 9:45 a.m.63/28/38 - 12/24/38
General Mills
(Corn Kix)
Curtain TimeFri10:00 - 10:30 p.m.2910/14/38 -
General Shoe Corp.
(Fortune Shoes)
Famous FortunesTue7:45 - 8:00 p.m.102/08/38 - 5/03/38
B.F. Goodrich Co.
(tires)
Famous Jury TrialsWed10:00 - 10:30 p.m.610/26/38 -
Gospel Broadcasting Ass'n.
(religion)
Old Fashioned Revival HourSun9:00 - 10:00 p.m.871/03/37 - 12/25/38
Gordon Baking Co.
(Silvercup Bread)
The Lone RangerMon/Wed/Fri7:30 - 8:00 p.m.311/28/34 -
Health Aids
(V-Bev, Serutan)
The Lone Ranger
Green Hornet
Mon - Fri7:30 - 8:00 p.m.33/28/38 - 7/08/38
Hecker Products Corp.
(Hecker H-O Cereal)
Hecker's Information BureauMon - Fri11:45 a.m. - 12:00 p.m.399/07/37 - 3/07/38
Hecker Products Corp.
(Silver Dust)
Beatrice FairfaxTue - Fri2:45 - 3:00 p.m.348/31/37 - 2/25/38
Humphery's Homeopathic Medicine Co.
(Humphery's Medicine)
Martha and HalSun/Wed/Fri11:15 - 11:30 a.m.811/28/37 - 2/25/38
Ironized Yeast Co.
(Ironized Yeast)
Goodwill HourSun10:00 - 11:00 p.m.541/23/38 -
Jell-Well Dessert Co.
(dessert)
Green HornetTue/Thu11:30 p.m. - 12:00 a.m.47/27/38 - 8/02/38
Journal of Living
(Journal of Living Magazine)
Victor H. LindlahrSun
Tue/Wed/Thu
10:30 - 11:00 a.m.
9:30 - 10:00 a.m.
51/25/37 - 7/28/38
Kellogg Co.
(Pep Cereal)
Capt. Tim Healy's Stamp ClubMon/Wed/Fri6:45 - 7:00 p.m.29/12/38 -
Kilpatrick Bakeries
(bread)
The Lone RangerMon/Wed/Fri10:30 - 11:00 p.m.23/02/38 -
Lambert Pharmacal Co.
(Listerine, shaving cream)
True Detective MysteriesTue10:30 - 10:45 p.m.53/22/38 -
Thomas Leeming Co.
(Baume Bengue)
Ed Fitzgerald & Co.Mon/Wed/Fri2:45 - 3:00 p.m.210/17/38 -
P. Lorillard Co.
(Sensation Cigarettes)
Don't You Believe ItTue/Wed/Thu7:45 - 8:00 p.m.217/26/38 -
Loyal Order of Moose
(fraternal organization)
50th Anniversary CelebrationThu9:15 - 10:15 p.m.21 time only
Lutheran Laymen's League
(religion)
Lutheran HourSun1:00 - 1:30 p.m.6210/23/38 -
MacFadden Publications
(True Story Magazine)
Goodwill HourSun10:00 - 10:30 p.m.37/25/37 - 1/16/38
Maine Development Commission
(Maine potatoes, seafoods)
The Girl From MaineTue/Thu2:45 - 3:00 p.m.1710/11/38 -
Mennen Co.
(shaving cream, etc.)
The People's RallySun3:30 - 4:00 p.m.1010/16/38 -
Moody Bible Institute
(religion)
Let's Go Back to the BibleSun2:00 - 2:30 p.m.99/25/38 -
Philip Morris Co.
(cigarettes)
What's My Name?Fri8:00 - 8:30 p.m.33/25/38 -
Musterole Co. & E.W. Rose Co.
(Musterole, Zemo)
Carson Robinson & His BuckaroosMon/Wed/Fri1:15 - 1:30 p.m.4710/04/37 - 4/04/38
Oakland Chemical Co.
(Dioxygen Face Creme)
Two on a ShoestringMon - Fri2:00 - 2:15 p.m.510/10/38 - 12/16/38
R. B. Semler Co.
(Kreml)
Gabriel HeatterTue9:45 - 10:00 p.m.210/04/38 -
Slide Fasteners
(Talon Fasteners)
James McCormack w/Milton Kaye Orch.Tue/Thu11:45 a.m. - 12:00 p.m.25/12/38 - 7/21/38
W. A. Sheaffer Pen Co.
(Sheaffer Pens)
Sheaffer Lifetime RevueMon8:00 - 8:15 p.m.411/28/38 - 12/12/38
Vadsco Sales Corp.
(Quinlax Cold Tablets, Mavis, Dier Kiss Cosmetics)
Court of Human RelationsSun4:00 - 4:30 p.m.81/09/38 - 7/03/38
10/09/38 -
Varady of Vienna
(Varady of Vienna Cosmetics)
Ted Weems Orch.Sun1:30 - 1:45 p.m.102/20/38 - 3/27/38
Weco Products Co.
(Dr. West's Toothpaste & Toothbrushes)
The Lone RangerMon/Wed/Fri7:30 - 8:00 p.m.310/31/38 -
Western Bakeries of America
(bread)
The Lone RangerMon/Wed/Fri10:30 - 11:00 p.m.705/03/37 -
Wheatena Corp.
(Wheatena)
Dad and JuniorMon/Wed/Fri5:45 - 6:00 p.m.129/16/38 -
Wheeling Steel Corp.
(Cop-R-Loy Pipe, steel products)
The Musical SteelmakersSun5:00 - 5:30 p.m.172/02/38 - 6/06/38
9/11/38 -
J. B. Williams Co.
(shaving cream)
True or FalseMon10:00 - 10:30 p.m.121/03/38 - 6/27/38


Information on advertisers is accurate to our knowledge. In some cases, details were double-checked against individual issues of Broadcasting magazine.

No challenges to logo, sound or image copyrights are either inferred or implied.


To go on to the 1939 advertisers list, click here.

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