List of Advertisers - 1937

ADVERTISERPROGRAMDAYTIMENO. OF
STATIONS
DURATION
OF CONTRACT
Admiracion Laboratories
(shampoo, hair tonic)
Fun in Swing TimeSun6:30 - 7:00 p.m.214/18/37 -
American Bird Products
(bird food)
Canary ChorusSun11:45 - 12:00 p.m.510/10/37 -
American Chicle Co,
(Black Jack Chewing Gum)
Lou Little's ForecastsFri10:00 - 10:15 p.m.1010/15/37 - 12/13/37
American Tobacco Co.
(Lucky Strike Cigarettes)
Melody PuzzlesTue8:00 - 8:30 p.m.211/02/37 -
Barbasol Co.
(shaving cream, razor blades)
Mary Jane WalshFri8:00 - 8:15 p.m.2510/29/37 -
Campbell Cereal Co.
(Malt-o-Meal)
Ruby ApplebarryTue/Thu/Sat7:45 - 8:00 p.m.29/29/37 - 12/24/37
Chicago Engineering Works
(air conditioning & refrigeration)
New Dixie DemonsTue7:45 - 8:00 p.m.63/30/37 - 4/20/37
Commentator Magazine
(magazine)
Commentator ForumSun
Thu
9:30 - 9:45 p.m.
10:00 - 10:15 p.m.
129/19/37 - 12/19/37
Consolidated Drug Trade Products
(proprietaries)
Charley StookeyMon - Fri
Mon - Sat
5:00 - 6:00 p.m.210/08/37 - 11/26/37
11/29/37 -
Crazy Water Hotel Co.
(hotel & Crazy Water Fizz)
Music from TexasMon/Wed/Fri1:00 - 1:15 p.m.242/13/36 - 7/01/37
Crown Overall Co.
(Crown Overalls)
Pleasant Valley FrolicsThu7:45 - 8:00 p.m.42/13/36 - 7/01/37
Crusaders
(political)
Current Events TalksThu8:00 - 8:15 p.m.352/10/37 (1 time)
Cudahy Packing Co.
(Old Dutch Cleanser)
Bachelor's ChildrenMon - Fri10:15 - 10:30 a.m.29/27/37 -
Delaware, Lackawanna & Western Coal Co.
(Blue Coal)
The ShadowSun4:00 - 4:30 p.m.119/26/37 -
Duart Sales Co.
(Creme of Milk)
The Passing ParadeSun1:15 - 1:30 p.m.
9:00 - 9:15 p.m.
279/12/37 -
Fels & Co.
(Fels Naptha Soap)
Tom, Dick & HarryMon/Wed/Fri12:15 - 12:30 p.m.151/18/37 - 10/15/37
H. Fendrich (??)
(Denby Cigars)
Smoke DreamsSun1:30 - 2:00 p.m.89/27/36 - 3/23/37
E. Fougers & Co.
(Vapex)
Let's Play GamesFri8:45 - 9:00 p.m.211/05/37 -
Fresh Milk Industry
(milk, milk products)
Stars of Milky WaySun6:30 - 7:00 p.m.239/27/36 - 3/21/37
General Mills Co.
(Gold Medal Flour)
Love SongMon - Fri11:30 - 11:45 a.m.28/31/36 - 3/05/37
Gordon Baking Co.
(Silvercup Bread)
Lone RangerMon/Wed/Fri7:30 - 8:00 p.m.311/28/34 -
Gordon Baking Co.
(Silvercup Bread)
Hockey GameThu8:30 - 10:30 p.m.34/15/37 (1 time)
Gospel Broadcasting Co.
(religion)
Old Fashioned Revival HourSun10:30 - 11:00 p.m.151/03/37 - 12/26/37
Grove Laboratories
(Bromo Quinine)
Gabriel HeatterMon/Tue
Wed/Thu
7:45 - 8:00 p.m.
9:00 - 9:15 p.m.
89/28/36 - 1/21/37
Health Products Corp.
(Asper-Gum)
1937 Radio ShowSun6:00 - 6:30 p.m.211/03/37 - 5/16/37
Hecker Products Corp.
(Hecker H-O Cereals)
Hecker Information BureauMon - Fri11:45 a.m. - 12:00 p.m.
1:30 - 1:45 p.m. (rpt)
429/07/37 -
Hecker Products Corp.
(Silver Dust)
Beatrice FairfaxTue - Fri2:45 - 3:00 p.m.428/31/37 -
Journal of Living Publishing Corp.
(Journal of Living Magazine)
Victor H. LindlahrMon/Wed/Fri12:00 - 12:30 p.m.59/14/37 -
Katro-Lek Laboratories
(Katro Balsam)
Melodies of PolandSun12:15 - 12:30 p.m.1010/17/37 - 11/14/37
Kellogg Co.
(cereals)
Singing LadySun5:00 - 5:30 p.m.310/03/37 - 12/26/37
Lehn & Fink Products Co.
(Hinds Cream, Lysol)
Life of Mary SothernMon - Fri4:15 - 4:30 p.m.211/02/36 - 4/30/37
Libby, McNeill & Libby
(food products)
We Are FourMon - Fri12:45 - 1:00 p.m.23/01/37 -
Little Crow Milling Co.
(Coco Wheats)
Jolly JoeMon - Fri5:00 - 5:15 p.m.311/01/37 -
Lovely Lady Inc.
(cosmetics)
Your Parlor PlayhouseSun10:30 - 11:00 p.m.35/09/37 - 6/13/37
Luther Layman's League
(religious)
Lutheran HourSun1:00 - 1:30 p.m.
4:30 - 5:00 p.m.
4510/24/37 -
Macfadden Publications
(True Detective Magazine)
True Detective MysteriesTue9:30 - 10:00 p.m.39/08/36 - 8/31/37
Macfadden Publications
(True Story Magazine)
Goodwill HourSun10:00 - 10:30 p.m.47/25/37 -
Maine Development Commission
(products from Maine)
Marjorie MillsTue/Thu1:15 - 1:30 p.m.
1:45 - 2:00 p.m.
159/21/37 -
McKesson & Robbins
(tooth powder)
Meadows Beauty ForumThu9:45 - 10:00 a.m.
10:30 - 10:45 a.m.
71/07/37 - 4/29/37
Mennen Co.
(shaving cream)
Famous Jury TrialsMon10:00 - 10:45 p.m.49/27/37 -
Murine Co.
(Murine Eye Wash)
Listen to ThisTue8:30 - 9:00 p.m.811/10/36 - 4/06/37
Musterole Co. & E. W. Rose Co.
(Musterole, Zemo)
Carson RobinsonMon/Wed/Fri1:15 - 1:30 p.m.4610/04/37 -
National Silver Co.
(tableware)
VarietySun11:30 a.m. - 12:00 p.m.25/23/37 - 6/20/37
North American Accident Insurance
(accident insurance)
Gabriel HeatterSun9:30 - 9:45 p.m.32/21/37 - 5/16/37
Olson Rug Co.
(rugs)
Romantic SerenadesSun3:30 -3:45 p.m.41/10/37 - 4/04/37
Owens-Illinois Glass Co.
(glass containers & coffee)
Coffee ClubFri8:00 - 8:30 p.m.
10:00 - 10:30 p.m.
92/05/37 - 6/18/37
Parker Watch Co.
(watches)
Sunday Morning QuarterbackSun11:30 - 11:45 a.m.29/12/37 - 12/05/37
Procter & Gamble Co.
(Oxydol)
The Couple Next DoorMon - Fri2:45 - 3:00 p.m.24/12/37 - 9/16/37
Pure Milk Cheese Co.
(Gold-n-Rich Cheese)
Petticoat PhilosophyTue/Thu11:45 a.m. - 12:00 p.m.512/01/36 - 4/22/37
Rabin Co.
(cosmetics)
Just Between UsSun2:15 - 2:30 p.m.
3:15 - 3:30 p.m.
155/02/37 - 7/25/37
SSS Co.
(SSS Tonic)
Music for the FamilyWed8:30 - 9:00 p.m.45/27/36 - 5/19/37
W.A. Sheaffer Pen Co.
(fountain pens)
Harold Stokes' Orch.Fri8:15 - 8:30 p.m.33/27/37 - 12/10/37
Skol Products
(Skol Antiseptic)
Hollywood Sunshine GirlsTue12:15 - 12:30 p.m.165/11/37 - 8/03/37
Social Justice Publishing Co.
(Social Justice Magazine)
Father CoughlinSun3:00 - 4:00 p.m.
8:00 - 8:30 p.m.
441/24/37 - 7/18/37
Sterling Products
(Cal-Aspirin)
Painted DreamsMon - Sat2:30 - 2:45 p.m.49/28/36 - 9/24/37
Sterling Products
(Calirad Wafers)
Get Thin to MusicMon - Sat11:00 - 11:30 a.m.41/25/37 - 4/24/37
Varady of Vienna
(cosmetics)
Ted Weems Orch.Sun12:30 - 1:00 p.m.144/12/36 - 12/05/37
Wallace Biscuit Co.
(biscuits)
Get Thin to MusicMon - Sat10:30 - 10:45 p.m.39/27/37 -
Wander Co.
(Ovaltine)
Molly of the MoviesMon - Fri3:00 - 3:15 p.m.1410/19/36 - 4/23/37
Wasey Products
(proprietaries)
The Lamplighter - Jacob TarshishMo/Tu/We/Fr
Mo/Tu/We/Fr
Sun
9:30 - 9:45 a.m.
2:00 - 2:15 p.m
3:00 - 3:15 p.m.
79/27/36 - 4/30/37
Wasey Products
(Delv Hand Cream & Cosmetics)
Jack BurchMon/Wed/Fri9:45 - 10:00 a.m.24/19/37 - 7/09/37
Western Bakeries of America
(Weber Bread)
Lone RangerMon/Wed/Fri10:30 - 11:00 p.m.101/18/37 - 12/26/37
Willys-Overland Auto Co.
(Willys Motor Cars)
Willys Surprise PartySun10:00 - 10:30 p.m.305/02/37 - 7/25/37


Information on advertisers is accurate to our knowledge. In some cases, details were double-checked against individual issues of Broadcasting magazine.

No challenges to logo, sound or image copyrights are either inferred or implied.


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